{"id":6560,"date":"2025-07-15T16:23:16","date_gmt":"2025-07-15T14:23:16","guid":{"rendered":"http:\/\/www.lentic.ulg.ac.be\/?p=6560"},"modified":"2025-07-15T16:48:33","modified_gmt":"2025-07-15T14:48:33","slug":"presse-interview-de-francois-pichault-pour-news-tank","status":"publish","type":"post","link":"http:\/\/www.lentic.ulg.ac.be\/index.php\/2025\/07\/15\/presse-interview-de-francois-pichault-pour-news-tank\/","title":{"rendered":"Presse &#8211; Interview de Fran\u00e7ois Pichault pour News Tank"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-align-center\">Ne pas faire de la marque employeur un simple instrument de marketing.<\/h3>\n\n\n\n<p>Fran\u00e7ois Pichault r\u00e9pond aux questions de Romain Pierronnet, docteur en sciences de gestion et charg\u00e9 d\u2019appui \u00e0 la politique scientifique du Cerefige (Universit\u00e9 de Lorraine) et chroniqueur pour News Tank.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u00ab\u00a0Faire de la marque employeur un simple instrument de marketing, comme \u00e7a a \u00e9t\u00e9 le cas dans beaucoup d\u2019organisations, c\u2019est insuffisant. Le risque, c\u2019est de d\u00e9velopper une marque employeur fond\u00e9e sur des discours promotionnels mais sans \u00e9volutions organisationnelles tangibles associ\u00e9es\u00a0\u00bb.<\/p>\n\n\n\n<p>Fran\u00e7ois Pichault identifie quatre grandes tendances et transformations manag\u00e9riales contemporaines qui touchent autant le secteur public que priv\u00e9\u00a0: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"258\" height=\"69\" src=\"http:\/\/www.lentic.ulg.ac.be\/wp-content\/uploads\/2025\/07\/News-Tank.jpg\" alt=\"\" class=\"wp-image-6562\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>l\u2019importance accord\u00e9e \u00e0 la performance, <\/li>\n\n\n\n<li>la digitalisation des process, <\/li>\n\n\n\n<li>la mont\u00e9e des pr\u00e9occupations environnementales et <\/li>\n\n\n\n<li>le recours \u00e0 des travailleurs externes.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\">Lire l&rsquo;<a href=\"https:\/\/education.newstank.fr\/article\/view\/405138\/pas-faire-marque-employeur-simple-instrument-marketing-f-pichault.html\" target=\"_blank\" rel=\"noreferrer noopener\">article complet<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"http:\/\/www.lentic.ulg.ac.be\/index.php\/2025\/03\/18\/publication-research-handbook-of-careers-in-the-gig-economy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"280\" src=\"http:\/\/www.lentic.ulg.ac.be\/wp-content\/uploads\/2025\/03\/Ouvrage_GigEconomy.jpg\" alt=\"\" class=\"wp-image-6458\" style=\"width:180px;height:auto\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><em>Pour en savoir plus sur le sujet<\/em> <br>Publi\u00e9 chez Edward Elgar Publishing, <a href=\"https:\/\/www.e-elgar.com\/shop\/gbp\/research-handbook-of-careers-in-the-gig-economy-9781035318520.html\" target=\"_blank\" rel=\"noreferrer noopener\">cet ouvrage<\/a> (2025, 248 pages) explore la mani\u00e8re dont les carri\u00e8res des gig workers s\u2019inscrivent dans le paysage \u00e9volutif de l\u2019emploi. Il fournit des informations essentielles sur la mani\u00e8re dont les individus peuvent naviguer avec succ\u00e8s et de mani\u00e8re durable dans la gig economy.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne pas faire de la marque employeur un simple instrument de marketing. Fran\u00e7ois Pichault r\u00e9pond aux questions de Romain Pierronnet, docteur en sciences de gestion et charg\u00e9 d\u2019appui \u00e0 la politique scientifique du Cerefige (Universit\u00e9 de Lorraine) et chroniqueur pour News Tank.<\/p>\n","protected":false},"author":2,"featured_media":6562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/posts\/6560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/comments?post=6560"}],"version-history":[{"count":9,"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/posts\/6560\/revisions"}],"predecessor-version":[{"id":6573,"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/posts\/6560\/revisions\/6573"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/media\/6562"}],"wp:attachment":[{"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/media?parent=6560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/categories?post=6560"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lentic.ulg.ac.be\/index.php\/wp-json\/wp\/v2\/tags?post=6560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}